Resources
Plain-English guides for running a leaner business.
What your software really costs, where revenue leaks, and how to decide what to own. Written for owners of service businesses. No jargon, no made-up statistics, and the maths uses your numbers.
6 articles
- 01What your booking app, CRM and invoicing tool really cost you per yearThe monthly price on the pricing page is the smallest part of the bill. A worksheet for adding up seats, add-ons, price rises and the hours spent copying data between apps.3 min readCosts · Business softwareRead
- 02Website vs. website + admin panel: what the difference means for revenueA website gets the enquiry. What happens after it (the reply, the booking, the follow-up, the invoice) decides whether it turns into money. Here's where the admin panel earns its keep.3 min readWebsites · Revenue · Business softwareRead
- 03The 5 follow-ups that recover lost revenue (and how to automate them)Unchased quotes, no-shows, late invoices, missing reviews and customers who drift away. Five follow-ups, when to send them, what to say, and how to stop relying on memory.4 min readRevenue · AutomationRead
- 04Owning vs renting your business software: an honest comparisonSubscriptions are cheap to start and never end. Custom software costs more up front and then it's yours. Where each one wins, where each one hurts, and how to decide with your own numbers.3 min readOwnership · Costs · Business softwareRead
- 05How to tell if your website is leaking leadsA 30-minute self-audit for service businesses: test your site on your phone, submit your own form, time your reply and find the places enquiries quietly disappear.3 min readWebsites · Leads · RevenueRead
- 06What “security-first” actually means for a small business siteEvery developer says they take security seriously. Here's what it should mean in practice for a site that holds your customers and your money, plus the questions to ask before you hire anyone.3 min readSecurity · WebsitesRead
Let's design the system your business runs on.
Thirty minutes on how your business runs. You leave with a plan, the package that fits and a fixed quote within days. Most businesses start with Scale, from $4,000.