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Pricing

Three packages. One built for most businesses.

Nothing here is one-size-fits-all. Every system is designed around how your business runs, so these are starting prices. After a discovery call you get a fixed quote in writing, before any work starts.

Build your package

Tap what you need. The package that covers it lights up below.

Pick anything that applies. The package that covers it shows here.

  • The website, not included
  • The business system, not included
  • Support after launch, not included
  • Priority and scale, not included
Fits your picks

Starter

A beautifully branded website with the funnel your business needs.

Starting at

$2,500 one-time

2–3 weeks

Start with Starter

No business management suite or analytics. Scale adds both for $1,500 more.

New or small businesses that need a professional front end that turns visitors into enquiries.

  • Fully branded, custom-designed website (no templates)
  • Mobile-first, fast, with technical SEO
  • The funnel you want: booking, quote requests, lead capture or sales
  • Enquiries and bookings sent straight to you
  • Security-hardened hosting setup
  • You own the code, the domain and the data
RecommendedFits your picks

Scale

Your whole business, run from one custom system that saves time and makes money.

Starting at

$4,000 one-time

3–6 weeks

Build my system

Where most businesses should start: the custom system, the analytics and a week of support.

Businesses ready to stop renting tools and run everything from software built around them.

  • Everything in Starter
  • A custom business management suite in your admin panel, designed around your exact workflow
  • Replaces and centralises the tools you pay for today
  • Your own analytics suite: customers, revenue, funnel and behaviour
  • Automations that save hours and bring in revenue
  • Data moved over from the tools it replaces
  • 1 week of free support, updates, and tech and business consulting
  • End-of-week analytics report with a prioritised list of improvements
Fits your picks

Industry

Everything in Scale, with priority and heavier infrastructure.

Starting at

$10,000 one-time

Scoped per project

Talk about Industry

Most businesses get everything they need from Scale. Industry is for heavy, multi-team operations.

Established operations with multiple teams or locations, high volume, or complex integrations.

  • Everything in Scale
  • Priority service: first in the build queue, fastest response
  • Bigger, stronger infrastructure sized for high traffic and data volume
  • Multi-team, multi-location workflows and permissions
  • Deeper integrations with your industry's systems
  • Full security and load testing with a written report

After launch

Then it keeps getting better every week.

Scale ends its first week with an analytics report and a list of improvements. A monthly plan keeps that going: we read your numbers and customer behavior, then make the changes. Growth is where we recommend most businesses start. Premium Scale is for businesses where a day saved is money.

Hosting

Keep it online, secure and backed up.

$80/mo

No change tickets included. Need a change? We quote it first.

Sites that are done and just need to stay fast and safe.

  • Managed hosting, SSL and daily backups
  • Uptime monitoring and security patching
  • Client portal access
  • You own your code and data
Ask about Hosting

Starter

Small, steady updates every two weeks.

$250/mo

4 change tickets a month, one of each kind every two weeks.

Businesses that change a little each month.

  • Everything in Hosting
  • 2 update tickets a month (1 every two weeks)
  • 2 minor change tickets a month (1 every two weeks)
  • Requests and approvals in your client portal
  • Monthly value report: what your system saved you, in dollars and hours
  • Bug fixes and questions never count toward your tickets
Ask about Starter
Recommended

Growth

Your site gets better every single week.

$500/mo

Up to 26 change tickets a month, against 4 on Starter ($250/mo).

Most businesses after launch. This is where the system starts paying for itself.

  • Everything in Starter
  • 3 update tickets every week
  • 3 minor change tickets every week
  • Weekly analytics report with recommendations
  • Ongoing SEO updates
  • A weekly bug-testing and bulletproofing pass, run on Modula One
Start on Growth
Best value for fast movers

Premium Scale

Everything in Growth, at the front of the line.

$800/mo

$300 more than Growth, about $10 a day, to go first on every change and fix.

Businesses where a day or two saved on a change or a fix is real money.

  • Everything in Growth
  • Priority on every change, update and bug fix
  • Auto-fix: approve the weekly report's recommendations and they ship, no new ticket
  • New performance data read back as soon as changes go live
Ask about Premium

Every plan includes

  • Client portal with unlimited team logins
  • Two-factor sign-in
  • Activity log
  • Data export, any time
  • Security-tested
Update ticket
Something new: a new page or section, fresh content, or a small new feature.
Minor change ticket
A tweak to something that already exists: wording, a price, a photo, a color or a setting.

Growth and Premium Scale include the same allowance: 3 updates and 3 minor changes every week. Premium Scale buys speed: priority on every change, update and bug fix, and the weekly report's recommendations ship as soon as you approve them. Anything bigger than a small feature is quoted and approved first.

Compare

Side by side.

Grouped by the four modules in each package's mark: Starter is the website, Scale adds the business system and support, Industry adds priority and scale.

Feature comparison of Starter, Scale and Industry
FeatureStarterScaleIndustry
The website
Fully branded custom design (no templates)
Conversion funnel for your business
Technical SEO + security-hardened hosting
The business system
Custom business management suite·
Replaces and centralises your current tools·
Built-in analytics suite·Advanced
Time-saving and revenue automations·
Data migration from current tools·
Support after launch
Free support, updates and consulting·1 weekPriority
Analytics report + improvement plan·End of week 1
Suggested plan after launchStarter $250/moGrowth $500/moPremium Scale $800/mo
Priority and scale
Priority build queue + response··
InfrastructureStandardStandardScaled up
Multi-team / multi-location workflows··
Every package
You own the code and data
Typical timeline2–3 weeks3–6 weeksScoped

Get your quote.

Tell us how your business runs today. After a 30-minute call you get a written scope and a fixed price, even if the honest answer is “keep what you have.”

Pricing FAQ

Straight answers.

Is this just a CRM with my logo on it?

No. There is no product we resell. Your system is designed from scratch around how your business actually runs: your services, your pricing rules, your staff, your paperwork, your customers. It may include things a CRM or booking app does, but only because your business needs them, and shaped the way you work.

Why is Scale the one most people should pick?

Starter gets you a great front end. Scale is where the business itself changes: the custom management suite replaces the tools you rent, the analytics show you where time and money leak, and the first week of support ends with a report on exactly what to improve next.

Are these the final prices?

They're the starting prices for each package. After the discovery call you get a fixed quote in writing before any work starts, and nothing outside that scope is billed without your approval.

Do I own what you build?

Yes. The code, the database and the domain are yours. If you ever leave, we hand everything over. You can download your data from your client portal at any time. No export fees, no lock-in. That's the point of not renting software.

What happens after the first week?

You get your analytics report and a prioritized list of improvements. Then you choose a monthly plan, or run it yourself: it's yours. Hosting ($80/mo) keeps it online, secure and backed up. Starter ($250/mo) adds a small update and a minor change every two weeks, plus a monthly value report showing what the system saved you. Growth ($500/mo), the plan we recommend for most businesses, ships up to 3 updates and 3 minor changes every week, with a weekly analytics report, ongoing SEO and a weekly bug-testing pass. Premium Scale ($800/mo) is Growth with priority on everything, plus auto-fix on the weekly recommendations: the best value when a day or two saved really matters.

What counts as an update or a minor change?

An update ticket is something new: a new page or section, fresh content, or a small new feature. A minor change ticket is a tweak to something that already exists: wording, a price, a photo, a color or a setting. Bug reports and questions never count toward your tickets. Anything bigger than a small feature is quoted and approved before we start, like everything else.

Why pay $800 for Premium Scale instead of $500 for Growth?

Same allowance, faster. Premium Scale puts every change, update and bug fix at the front of our queue, and lets you approve the weekly report's recommendations so they ship without a new ticket, with fresh performance data read back as soon as they're live. It's $300 more a month, about $10 a day. If a day or two saved on a fix or an optimization is worth more than that to your business, pick Premium Scale. If not, Growth is the right plan.

Can you work with tools I want to keep?

Yes. We replace what's costing you money for no reason, and connect the tools that are genuinely good at their job. Accounting software is usually one of those.

Let's design the system your business runs on.

Thirty minutes on how your business runs. You leave with a plan, the package that fits and a fixed quote within days. Most businesses start with Scale, from $4,000.