Firearms training academy
Business software for agencies, consultants and professional firms
More than a website.
The software your business runs on.
A website with a fully custom business management suite built into its admin panel. Not a CRM with your logo on it: software designed around how your business works, to save you time and make you more money in your niche.
Your system: 0 of 4 modules. Pick your business below to place the first.
For agencies, consultants and professional firms, that usually means client onboarding, proposals, projects, time tracking, retainers and a client portal.
What your customers see
Clear advice for growing businesses.
Strategy sessions and monthly retainers, booked online.
Book a consult- Strategy sessions
- Monthly retainers
- Workshops
- Built around your process, not a template
- You own the code + data
- Security-tested before launch
Sound familiar?
The work behind the work is eating your week.
What we hear from agencies, consultants and professional firms before we build anything.
Onboarding by email thread
nowContracts, documents and logins get chased one message at a time.
Hours that never get billed
2m agoTime lives in a spreadsheet and some of it never reaches an invoice.
Clients asking for updates
9m agoYou spend hours writing status emails instead of doing the work.
Stack at list price
$290 a month at typical list prices, plus your hours
What agencies, consultants and professional firms often pay for
typical list prices
- Website builder$40/mo
- CRM$90/mo
- Invoicing & quotes$45/mo
- Forms & intake$35/mo
- Automation glue$30/mo
- Project / client portal$50/mo
Your site + your own admin panel
One login. One customer record. Built around a professional services firm, then yours to keep.
Cost of doing nothing
Every month you wait, you pay for it twice: subscriptions and hours.
Your subscriptions plus your team's time. Your numbers, not ours.
Preset with what agencies, consultants and professional firms often use.Preset for agencies, consultants and professional firms. Tap to change:
Hours a week on admin:
Hours a week on admin:
Costing you every year
$21,684 a year
$290/mo in software + $1,517/mo of admin time at $35/hr. Typical list prices; use your real bills next.
Cost so far today$0.00Your tools and admin since midnight, at these numbers. An estimate.
Use your real numbersWeigh it against a one-time build.See what a $4,000 system replaces
What changes
A good-looking site gets the enquiry. The system behind it is what turns it into revenue.
A day with your systemSwipe through the day
22:00, 8 of 8 done
Reminders sent (Save time)
Bookings that schedule themselves. Customers pick real availability; confirmations and reminders send on their own.
Enquiry filed (Save time)
One place for every customer. Forms, calls, bookings and invoices land on one record. Nobody copies data between apps.
Deposit taken (Increase revenue)
Money in on time. Deposits at booking and scheduled payment reminders shrink what's owed to you.
Quote follow-up sent (Increase revenue)
Quotes get chased. Unanswered quotes get follow-ups until there's a yes or a no.
Rebooking offer sent (Increase revenue)
Customers come back. People who haven't booked in a while get a rebooking offer automatically.
Invoices sent (Save time)
Invoices from finished jobs. Mark a job done and the invoice is already built and sent.
Today's numbers ready (Save time)
Your numbers on one screen. Revenue, pipeline, jobs and unpaid invoices without opening a spreadsheet.
Review requests sent (Increase revenue)
More reviews, better ranking. Every completed job triggers a review request; reviews feed your local SEO.
For agencies, consultants and professional firms
Saves timeClients see progress, approvals and files in their own portal.
Makes moneyTracked hours roll into invoices and retainers bill themselves.
A day in your businessDrag the line to compare
How it gets built for you
Not one-size-fits-all. Not a CRM with your logo on it.
Every system starts with your business, not ours. We learn your industry, map the tools and workarounds you rely on today, and design a management suite around your exact workflow: your services, your staff, your pricing rules, your paperwork. It might do what a CRM or booking app does, but only because your business needs it, and only the way you work. Then we move your data over and retire the subscriptions it replaces.
Template vs. yours
What we build
One system, built around your business.
- Business management softwareA management suite built for your business, in your website's admin panel.Learn more
- Revenue automationsThe follow-ups that make money, done without you.Learn more
- Custom websites & SEOA fast site that brings the work in.Learn more
- Security & stress testingTested before your customers test it for you.Learn more
- Support & weekly optimizationYour system, looked after and improved every week.Learn more
01 Designed
Every screen is drawn and approved before a line of production code.
02 Built
Then it's built and filled with your own data, moved over from the tools it replaces.
Picture yours yet? On a thirty-minute call we map how your business runs and sketch the system.
Book a 30-min callWhat we've built
No two systems we've built look alike.
Each of these exists because one business needed it. None of it came out of a box.
What we built
- Per-course booking switch
- Class presets on an admin calendar
- Pay-at-booking checkout
Lab-tested specialty retailer
Prove the quality of every batch, automatically.
What we built
- Lab certificate reader
- Batch-level certificates per product size
- Tax-ready sales exports
Multi-store retail operator
Reward repeat customers and partners on its own terms.
What we built
- Loyalty points as store credit
- Scheduled promotions
- Affiliate payouts with tax-form checks
Research publisher
Keep a citation library accurate as it grows.
What we built
- Evidence levels on every claim
- Editorial approval queue
- Cookie-free reader analytics
Case study 1 / 4
Swipe for the next one. Tap a card to flip it.
Firearms training academy
Take course bookings and payments without phone tag.
- Per-course booking switch
- Class presets on an admin calendar
- Pay-at-booking checkout
Lab-tested specialty retailer
Prove the quality of every batch, automatically.
- Lab certificate reader
- Batch-level certificates per product size
- Tax-ready sales exports
Multi-store retail operator
Reward repeat customers and partners on its own terms.
- Loyalty points as store credit
- Scheduled promotions
- Affiliate payouts with tax-form checks
Research publisher
Keep a citation library accurate as it grows.
- Evidence levels on every claim
- Editorial approval queue
- Cookie-free reader analytics
Working with us
Most software goes wrong at setup. Ours is set up with you.
We move your data, train your team and stay on after launch. You watch every step in your own portal.
01Plan it with you
02Built and tested
03Launch and stay on
Our guarantees
Four promises, in writing.
Our guarantees
Four promises, in writing.
Our guarantees
- You own it
- Code, data and domain are yours. Leave any time with everything.
- Security-first
- Encryption, 2FA and hardened hosting on every build, not as an upsell.
- Stress-tested
- Load and security tested before launch, not after your first busy day.
- Fixed quotes
- Scope and price agreed before work starts. Extra work is quoted and approved first.
All four are in your fixed quote.See the prices
All four promises are written into your fixed quote. Here's what it costs.
See the pricesPackages
Pay once. Own it for good.
Starting prices, then a fixed quote in writing after your call. Nothing is billed outside it without your approval.
After launch
What's in each planAfter launch
Monthly plans keep it improving.
GrowthRecommended
$500/mo
Up to 26 change tickets a month, against 4 on Starter ($250/mo).
Premium ScaleBest value for fast movers
$800/mo
$300 more than Growth, about $10 a day, to go first on every change and fix.
Starter
$250/mo
4 change tickets a month, one of each kind every two weeks.
Hosting
$80/mo
No change tickets included. Need a change? We quote it first.
Every plan: Client portal with unlimited team logins · Two-factor sign-in · Activity log · Data export, any time · Security-tested
Build your package
Tap what you need.
Pick anything that applies and the package that covers it shows here.
Questions
What owners ask before they book.
4 questions: Most asked
Is this just a CRM with my logo on it?
No. There is no product we resell. Your system is designed from scratch around how your business actually runs: your services, your pricing rules, your staff, your paperwork, your customers. It may include things a CRM or booking app does, but only because your business needs them, and shaped the way you work.
Why is Scale the one most people should pick?
Starter gets you a great front end. Scale is where the business itself changes: the custom management suite replaces the tools you rent, the analytics show you where time and money leak, and the first week of support ends with a report on exactly what to improve next.
Are these the final prices?
They're the starting prices for each package. After the discovery call you get a fixed quote in writing before any work starts, and nothing outside that scope is billed without your approval.
Do I own what you build?
Yes. The code, the database and the domain are yours. If you ever leave, we hand everything over. You can download your data from your client portal at any time. No export fees, no lock-in. That's the point of not renting software.